AMERICAN CULTURAL TRAITS OF MARLBORO MAN AS REFLECTED IN THE FILM BROKE BACK MOUNTAIN

By:
Nanik Ariyanti
03026080


ABSTRACT

The research entitled American Cultural Traits of Marlboro Man in the film Brokeback Mountain is aimed at identifying American cultural traits of Marlboro Man and the positive and negative values of Marlboro Man.

This research uses qualitative method by gathering the data and presenting them descriptively. To conduct the research, there are three steps namely, collecting data, data organizing, and data analysis. The first step is the primary data collected from direct experience, recording, observations, joining some seminars dealing with the topic in several discussions. For the secondary data there are some books, articles, films, web sites, and other theoretical writings concerning with this research. After the data are gathered, the data are organized by electing and classifying them based on topic or theme related to the research. Moreover, the last step is data analysis by using some theories, approaches and methods of American studies.

The result of this research shows that there are four American cultural traits of Marlboro Man such as: individualism, discipline, hard work, and authority. The image of individualism can be seen at Ennis and Jack attitudes in the beginning of the film which set in Wyoming signal at 1963. There is a discipline can be seen when always an inspection every morning from their boss. Hard work can be seen from Ennis and Jack as the couple of shipper. There is an authority that can be seen from Joe Aguirre when meeting Ennis and Jack for the first time in looking for job. Another result of this research is the positive and negative values of Marlboro Man. The positive values of Marlboro Man are icon of American Manhood and principle in life. And the negative value of Marlboro Man is homosexuality.